The increased demand for writers has led to some confusion. With such demand for writers, the distinction between content and copy has become blurred. Basically, there is this idea that "Words are words", and that if you can write well, you can do anything industry leads that involves words. But there is a difference between content and .
Copy. Even though industry leads copywriters are often good content marketers, and content marketers have many skills that will translate well to copy, there are key differences. In most cases: copywriters are trying to drive sales. They use a deep understanding of psychology, stages of awareness, and specific audiences to write words .
That inspire people to action. Content marketers industry leads try to create leads. They use educational content to attract readers and collect contact information to qualify and nurture leads. Is this a perfect distinction? Of course not. And there are definitely people with both skills. But there are situations that require one set of skills .