understand what the page you're linking to is about. Use nofollow attributes as needed links to influencers, affiliates and a few others must include an attribute like nofollow to prevent the transfer of link equity. Google has expanded the list with sponsored and user-generated content designations. (this mainly applies to external links.)go ahead: use multiple company employee list links to the same source it has been debated whether you should link to another internal webpage more than once on the same webpage. Some claim it could dilute did not find this to be a significant problem. So go ahead and link to the same web page more than once on a page when natural and necessary. Remember that google can only count the first one it encounters. on the page. Have an html sitemap and an xml sitemap an html sitemap is a central location of all the important links on your website. This can help visitors find what they are looking for more easily. You can see a sample sitemap for users by viewing our company employee list sitemap. On this subject, google says: include a simple navigation page for your entire site (or the most important pages, if you have hundreds or thousands) for users. Create an xml sitemap file to ensure that search engines discover new and updated pages on your site, listing all relevant urls along with the last modification dates of their main content. Screenshot of "How to create a sitemap", from. Source: how to create a sitemap, an xml sitemap, on the other hand, is for search engines only and helps ensure deeper crawling and indexing. It should contain all the indexable company employee list pages of your website. By the way, according to your xml file should not exceed 50 mb. If necessary, you can chain multiple xml sitemap files together. The same goes for html sitemaps, which should not exceed around 100 links. If you need to,